Amy Frost
Amy Frost
Karhu Case Study
Karhu Case Study
I challenged myself to create social campaign materials for legacy footwear brand Karhu.
The campaign I settled on was a community run to promote the release of the new Mestari Run LS sneakers. Followers of Karhu could come and be the first to see the new product!
I was provided with the photography from Karhu and created assets organic and paid channels.
I challenged myself to create social campaign materials for legacy footwear brand Karhu.
The campaign I settled on was a community run to promote the release of the new Mestari Run LS sneakers. Followers of Karhu could come and be the first to see the new product!
I was provided with the photography from Karhu and created assets organic and paid channels.
Contribution
& Output
Graphic Design
Photo Manipulation
OOH Mock Up
Graphic Design
Photo Manipulation
OOH Mock Up
Content Creation
Art Direction
Social Asset Creation
Art Direction
Instagram Story | Organic
For the organic channel assests, I focused on making the lifestyle photography shine.
I added a monocromatic image border and realistic patches for more depth on the screen.
Instagram Story | Organic
I love the 2 colourways the shoe is available in - green and sandy tan shades. As the campaign was a community run in a main city park, I wanted to bring in some elements of nature, but still keeping it focused on the chic city feel.
The slightly imperfect, bright border around the text is a great contrast against the darker imagery. The jagged running route line is a fun ‘quick-view’ visual people can share on social media.
Emailer Newsletter
The emailer is a great way to keep the market informed of product releases and announce events. Visually, I added some elements of the community run campaign but also let the high-quality photography shine.
Instagram Story | Paid
After the community run has been organically announced, closer to the event we can do a sponsored post of the event that is slightly different to the original post, but is refined and concise in the event information, making it easy to share.
Instagram Carousal | Paid
A sponsored IG post should be bold and eye-catching but still direct. This sponsored post if focused on the product release, but features some of the community campaign elements.
Facebook Square | Paid
After the community run has been organically announced, closer to the event we can do a sponsored post of the event that is slightly different to the original post, but is refined and concise in the event information, making it easy to share.
Facebook Square | Paid
After the community run has been organically announced, closer to the event we can do a sponsored post of the event that is slightly different to the original post, but is refined and concise in the event information, making it easy to share.
Instagram Story | Organic
For the organic channel assests, I focused on making the lifestyle photography shine.
I added a monocromatic image border and realistic patches for more depth on the screen.
Instagram Story | Organic
I love the 2 colourways the shoe is available in - green and sandy tan shades. As the campaign was a community run in a main city park, I wanted to bring in some elements of nature, but still keeping it focused on the chic city feel.
The slightly imperfect, bright border around the text is a great contrast against the darker imagery. The jagged running route line is a fun ‘quick-view’ visual people can share on social media.
Emailer Newsletter
The emailer is a great way to keep the market informed of product releases and announce events. Visually, I added some elements of the community run campaign but also let the high-quality photography shine.
Instagram Story | Paid
After the community run has been organically announced, closer to the event we can do a sponsored post of the event that is slightly different to the original post, but is refined and concise in the event information, making it easy to share.
Instagram Carousal | Paid
A sponsored IG post should be bold and eye-catching but still direct. This sponsored post if focused on the product release, but features some of the community campaign elements.
Facebook Square | Paid
After the community run has been organically announced, closer to the event we can do a sponsored post of the event that is slightly different to the original post, but is refined and concise in the event information, making it easy to share.
I decided to go with 2 ‘paths’ for the 740 brief; a darker, more chic feel, especially for the social and OOH deliverables; and a lighter, clean feel for the website components. I chose to do this because the website elements are bigger and allow for the crisp photography to really stand out; and the darker images can have textures and customisation added to be more conceptual.
I added more textures and layers to the social and OOH deliverables, as they need to grab more attention when posted on social media or out in the street. I was inspired by the prominent mesh featured on the shoe and the chic, dark teal that was used in the backdrop of the styled product images and the denim outfit of the female model and wanted to add these textures to the deliverables.
Get in touch
Get in touch
Get in touch