Amy Frost
Amy Frost
New Balance Case Study
New Balance Case Study
In 2024, I was chosen to complete a technical brief for New Balance EMEA. The brief was to create deliverables for a product launch - the 740 - a classic bringback model. The launch included website banners, email newsletter, social media posts and optional out-of-home advertising.
I wasn't chosen for the position in the end, however I'm still very proud of the work I handed over and enjoyed the project!
In 2024, I was chosen to complete a technical brief for New Balance EMEA. The brief was to create deliverables for a product launch - the 740 - a classic bringback model. The launch included website banners, email newsletter, social media posts and optional out-of-home advertising.
I wasn't chosen for the position in the end, however I'm still very proud of the work I handed over and enjoyed the project!
Contribution
& Output
Graphic Design
Photo Manipulation
OOH Mock Up
Graphic Design
Photo Manipulation
OOH Mock Up
Content Creation
Art Direction
Content Creation
Art Direction
I decided to go with 2 ‘paths’ for the 740 brief; a darker, more chic feel, especially for the social and OOH deliverables; and a lighter, clean feel for the website components. I chose to do this because the website elements are bigger and allow for the crisp photography to really stand out; and the darker images can have textures and customisation added to be more conceptual.
I added more textures and layers to the social and OOH deliverables, as they need to grab more attention when posted on social media or out in the street. I was inspired by the prominent mesh featured on the shoe and the chic, dark teal that was used in the backdrop of the styled product images and the denim outfit of the female model and wanted to add these textures to the deliverables.
I decided to go with 2 ‘paths’ for the 740 brief; a darker, more chic feel, especially for the social and OOH deliverables; and a lighter, clean feel for the website components. I chose to do this because the website elements are bigger and allow for the crisp photography to really stand out; and the darker images can have textures and customisation added to be more conceptual.
I decided to go with 2 ‘paths’ for the 740 brief; a darker, more chic feel, especially for the social and OOH deliverables; and a lighter, clean feel for the website components. I chose to do this because the website elements are bigger and allow for the crisp photography to really stand out; and the darker images can have textures and customisation added to be more conceptual.
I added more textures and layers to the social and OOH deliverables, as they need to grab more attention when posted on social media or out in the street. I was inspired by the prominent mesh featured on the shoe and the chic, dark teal that was used in the backdrop of the styled product images and the denim outfit of the female model and wanted to add these textures to the deliverables.
I added more textures and layers to the social and OOH deliverables, as they need to grab more attention when posted on social media or out in the street. I was inspired by the prominent mesh featured on the shoe and the chic, dark teal that was used in the backdrop of the styled product images and the denim outfit of the female model and wanted to add these textures to the deliverables.
Get in touch
Get in touch
Get in touch