Krispy Kreme South Africa Home Screen Facelift
Yoyo Group has been responsible for the Krispy Kreme South Africa App since 2018. The app features 'Pay & Earn', where users can earn loyalty points when they use their linked card through the app. Users can also order ahead of time at various physical stores and can also send gift vouchers to friends.
Contribution & Output
UX Design
UI Design
Mobile App Design
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Yoyo was approached by Krispy Kreme South Africa to update the current mobile app home screen to include a loyalty stamp card and an expanded navigation bar.
This was the first major home screen refresh Krispy Kreme has requested since the launch of their app. Working together with our account managers and the KK team, we assessed what wasn't working for the brand anymore and what needed to now be included.
The old home screen featured a toggle (the GO! next to the doughnut) that actually functioned as a button. The 'WHAT'S NEW' allowed users to scroll horizontally through news articles.
The main addition was a stamp card, where users would receive a stamp every time they purchase a dozen box of doughnuts. The loyalty balance has now moved up above it. The 'WHAT'S NEW' section now functions with vertical scrolling; the user can scroll down and see the articles with ease, as the titles and images are bigger and easier to read.
The new home screen required a burger menu in order to accommodate the new items that were added to the navigation menu. This choice was much neater and followed best practice, more so than having a 'more' option in the bottom navigation bar.
Along with the home screen facelift, we created a burger menu that pulls out from the right side of the screen and a pop up modal that explains to the user how the doughnut stamp card functions.
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